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"Media Firms" presents studies applying the company level approach
to media and communication firms. It explores differences among
missions, strategies, organizational choices, and other business
decisions. Reviewing economic factors and pressures on media and
communications companies, this book seeks to improve understanding
of how these elements affect market and company structures,
operations, and performance of firms.
The chapters, written by leading scholars worldwide, were selected
from papers on the theme of media firms presented at the 5th World
Media Economics Conference hosted by the Turku School of Economics
and Business Administration and "The Journal of Media Economics."
The collected studies provide:
*an overview of economic and related managerial issues affecting
the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues
traditionally associated with the field due to narrowed focus of
initial books in media economics. It is hoped that this book will
induce additional avenues of inquiry regarding such issues.
At a time of growing interest in economic aspects of media, this
edited volume presents a comprehensive and timely set of
perspectives on key sectors of media and media infrastructures and
related economic questions. Impressive in both scope and depth,
this well-informed book guides readers through a compelling set of
concepts and issues relevant to an increasingly internationalised
contemporary media environment.' - Gillian Doyle, University of
Glasgow, UK'This volume offers a comprehensive overview of modern
approaches to media economics at a time of remarkable transition to
new technologies and new business models.' - Bruce Owen, Stanford
University, US Media industries and services present a complex set
of challenges to economic analysis: challenges made more difficult
by the technological changes that have been transforming the media
sector. Research on the economics of media has made major advances
in recent years and has contributed greatly to an increasingly
sophisticated understanding of how media are shaped by economic
forces, including those unleashed by new technologies. This
Handbook examines the variety of contexts and infrastructures in
which content is produced and distributed and how these influence
the types of media products and services available, their pricing,
their consumption and the public policies related to them. The
original contributions provide a state-of-the-art guide to the most
recent thinking and research findings on the broad range of
media-related topics addressed by economics research. Written by
leading scholars, this book should be informative and of practical
value for advanced students, policy makers, industry professionals,
economists, media economists, and other academics. Contributors: N.
Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Bjoerkroth, E.
Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner,
L. George, M. Groenlund, S.W. Ji, C. Karlsson, H.J. Kind, I.
Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Moen, R.G. Picard, J.
Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S.
Wildman, Y.-X. Zhu
With digital media becoming ever more prevalent, it is essential to
study policy and marketing strategies tailored to this new
development. In this volume, contributors examine government policy
for a range of media, including digital television, IPTV, mobile
TV, and OTT TV. They also address marketing strategies that can
harness the unique nature of digital media's innovation, production
design, and accessibility. They draw on case studies in Asia, North
America, and Europe to offer best practices for both policy and
marketing strategies.
Media product portfolios are rapidly becoming the predominant
shared characteristic of media companies worldwide. The phenomenon
involves firms from all kinds of media--newspapers, magazines,
television, radio, cinema--and is found in enterprises ranging from
small, local firms to large, globalized companies. This volume is
the result of a coordinated effort of scholars in the United States
and Europe to explore the characteristics, processes, challenges,
and implications of media product portfolios. This book breaks new
ground by introducing the concepts of product portfolio management
and applying them to media companies in a comprehensive manner. It
draws from knowledge and methods of analyzing product portfolio
management in other industries, applies that knowledge to media
industries, and analyzes current practices in media firms. The
process and issues of portfolio strategy, development, and
management are complex and wide ranging. The book explores the
development of media product portfolios from an interdisciplinary
perspective, providing insight from business, economic,
organizational, and communication approaches. The book explores why
and how firms develop portfolios, how company strategy and
organizational development relate to portfolios, the role of
leaders in developing portfolio activities, economic and economic
geography issues in portfolios, production issues, challenges in
managing multiple products and operations, issues of marketing and
branding issues in portfolios, personnel implications, and the
unique challenges in the internationalization of media portfolio
operations.
Media product portfolios are rapidly becoming the predominant
shared characteristic of media companies worldwide. The phenomenon
involves firms from all kinds of media--newspapers, magazines,
television, radio, cinema--and is found in enterprises ranging from
small, local firms to large, globalized companies. This volume is
the result of a coordinated effort of scholars in the United States
and Europe to explore the characteristics, processes, challenges,
and implications of media product portfolios. This book breaks new
ground by introducing the concepts of product portfolio management
and applying them to media companies in a comprehensive manner. It
draws from knowledge and methods of analyzing product portfolio
management in other industries, applies that knowledge to media
industries, and analyzes current practices in media firms. The
process and issues of portfolio strategy, development, and
management are complex and wide ranging. The book explores the
development of media product portfolios from an interdisciplinary
perspective, providing insight from business, economic,
organizational, and communication approaches. The book explores why
and how firms develop portfolios, how company strategy and
organizational development relate to portfolios, the role of
leaders in developing portfolio activities, economic and economic
geography issues in portfolios, production issues, challenges in
managing multiple products and operations, issues of marketing and
branding issues in portfolios, personnel implications, and the
unique challenges in the internationalization of media portfolio
operations.
Digital technology for the production, transmission, and reception
of television is expected to replace analogue transmission
throughout the world. The timetable for this transition is
uncertain and different projections have been made for virtually
every country in the world. This book gives the exhaustive details
of the issues of this changeover in Europe and elsewhere. The
details are placed within the context of the massive changes, which
the television industry has been subjected to over the past 25
years. The rollout of digital terrestrial television (DTTV) in
Europe is a significant issue for every country included in this
survey. It is of such importance because DTTV is the centerpiece of
many governments' policies toward making Europe the world leader in
new information and communication technologies. These same
governments are all wrestling with the issues of how to use the
technology in ways that create both commercial and non-commercial
value. European perspectives on the social, cultural, and political
nature of broadcasting vary significantly from those in other parts
of the world and require that the introduction of DTTV should be
handled differently to its introduction elsewhere. There are
enormous technical, political, and economic aspects to be
considered and these vary from country to country in Europe. The
two editors bring a perspective to this study as media economists
who come to the European scene from other parts of the world. The
book covers DTTV in depth, and it also includes discussions of
cable, satellite, broadband, and Internet technology for
comparison.
Media Firms presents studies applying the company level approach to
media and communication firms. It explores differences among
missions, strategies, organizational choices, and other business
decisions. Reviewing economic factors and pressures on media and
communications companies, this book seeks to improve understanding
of how these elements affect market and company structures,
operations, and performance of firms. The chapters, written by
leading scholars worldwide, were selected from papers on the theme
of media firms presented at the 5th World Media Economics
Conference hosted by the Turku School of Economics and Business
Administration and The Journal of Media Economics. The collected
studies provide: *an overview of economic and related managerial
issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and *their
financial performance. As a result, it expands the discussion of
economic issues traditionally associated with the field due to
narrowed focus of initial books in media economics. It is hoped
that this book will induce additional avenues of inquiry regarding
such issues.
At a time of growing interest in economic aspects of media, this
edited volume presents a comprehensive and timely set of
perspectives on key sectors of media and media infrastructures and
related economic questions. Impressive in both scope and depth,
this well-informed book guides readers through a compelling set of
concepts and issues relevant to an increasingly internationalised
contemporary media environment.' - Gillian Doyle, University of
Glasgow, UK'This volume offers a comprehensive overview of modern
approaches to media economics at a time of remarkable transition to
new technologies and new business models.' - Bruce Owen, Stanford
University, US Media industries and services present a complex set
of challenges to economic analysis: challenges made more difficult
by the technological changes that have been transforming the media
sector. Research on the economics of media has made major advances
in recent years and has contributed greatly to an increasingly
sophisticated understanding of how media are shaped by economic
forces, including those unleashed by new technologies. This
Handbook examines the variety of contexts and infrastructures in
which content is produced and distributed and how these influence
the types of media products and services available, their pricing,
their consumption and the public policies related to them. The
original contributions provide a state-of-the-art guide to the most
recent thinking and research findings on the broad range of
media-related topics addressed by economics research. Written by
leading scholars, this book should be informative and of practical
value for advanced students, policy makers, industry professionals,
economists, media economists, and other academics. Contributors: N.
Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Bjoerkroth, E.
Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner,
L. George, M. Groenlund, S.W. Ji, C. Karlsson, H.J. Kind, I.
Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Moen, R.G. Picard, J.
Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S.
Wildman, Y.-X. Zhu
This impressive new volume uniquely focuses on the phenomenon of
media clusters and is designed to inform policy makers, scholars,
and media practitioners about the underlying challenges of media
firm agglomerations, their potential, and their effects. Including
an array of distinguished contributors, this book explores the
rationale and purpose of media clusters, how they compare to
clusters in other industries, and the significant differences in
characteristics, development processes and drivers among various
media clusters worldwide. It incorporates perspectives from
economic geography and economics, public development and industrial
policy, organizational studies, entrepreneurship, as well as
cultural and media studies, to provide a comprehensive view that
provides critical insight into these clusters. Contributors
include: L. Achtenhagen, L. Barkho, T. Barnes, H. Bathelt, N. Coe,
G. Cook, C. Davis, H. Dugmore, S. Eriksson, B. Goldsmith, E.
Hitters, J. Johns, C. Karlsson, J. Mavhungu, T. O Regan, R.G.
Picard, A.C. Pratt, S. Ward
With digital media becoming ever more prevalent, it is essential to
study policy and marketing strategies tailored to this new
development. In this volume, contributors examine government policy
for a range of media, including digital television, IPTV, mobile
TV, and OTT TV. They also address marketing strategies that can
harness the unique nature of digital media's innovation, production
design, and accessibility. They draw on case studies in Asia, North
America, and Europe to offer best practices for both policy and
marketing strategies.
In this updated and expanded edition of the acclaimed Economics and
Financing of Media Companies, leading economist and media
specialist Robert G. Picard employs business concepts and analyses
to explore the operations and activities of media firms and the
forces and issues affecting them.Picard has added new examples and
new data, and he covers such emerging areas as the economics of
digital media. Using contemporary examples from American and global
media companies, the book contains a wealth of information,
including useful charts and tables, important for both those who
work in and study media industries. It goes beyond simplistic
explanations to show how various internal and external forces
direct and constrain decisions in media firms and the implications
of the forces on the type of media and content offered today.
The vulnerability of journalists to kidnappings was starkly
illustrated by the killing of James Foley and Steven Sotloff by
Islamic militants in 2014. Their murder underscored the risks taken
by journalists and news organisations trying to cover developments
in dangerous regions of the world and has forced news enterprises
to more clearly prepare for and confront issues of safety. This
book explores the complex organisational issues surrounding the
capture or kidnapping of journalists in areas of conflict and risk.
It explores how journalists 'becoming news' is covered and the
implications of that coverage, how news organisations prepare for
and respond to such events, and how kidnapping and ransom insurers,
victim recovery firms, journalists' families, and governments
influence the actions of news enterprises. It considers how and why
journalists are kidnapped, how employers and journalists'
organisations respond to kidnappings and why freelancers are
particularly at risk as well as suggesting best practices for
preventing and responding to kidnappings.
The Euro Crisis produced the most significant challenge to European
integration in 60 years testing the structures and powers of the
European Union and the Eurozone and threatening the common
currency. This book explores how the financial and political crisis
was portrayed in the European press and the implications of that
coverage on public understanding of the developments, their causes,
responsibilities for addressing the crisis, the roles and
effectiveness of European institutions, and the implications for
European integration and identity. It addresses factors that shaped
news and analysis, the roles of European leaders, and the extent to
which national and pan-European debates over the crisis occurred.
In doing so, it provides a clear and readable explanation of what
the portrayals tell us about Europe and European integration in the
early twenty-first century."
The Economics and Financing of Media Companies employs business
concepts and analyses to explore the operations and activities of
media firms and the forces and issues affecting them. The book is a
wide-ranging survey of the structures and operations of various
media, including their business characteristics and business
models, how they differ from other products and services, how they
are structured and operated, why failure rates are so high and how
media companies cope with that failure, how digitalization has
helped and harmed media, the changing roles of audiences and
advertisers, and how distribution systems affect company
structures, costs, and operations. The book contains a wealth of
information important for both those who work in and study media
industries and companies. It goes beyond simplistic explanations to
explain how various internal and external forces direct and
constrain decisions in media firms and the implications of the
forces on the type of media and content offered today.
"This book analyses issues of the internet and mass media in a
rapidly changing environment. It covers a wide range of
fundamentals which will be in effect for a longer time, and
reflects the benefits of international and interdisciplinary
collaboration." - Heinz-Werner Nienstedt, President, European Media
Management Education Association "This excellent book will be of
great use to researchers, teachers and students interested in the
relationship between the Internet and the mass media and it offers
an invaluable contribution to the literature. The overall picture
that emerges from this book is one that is very balanced, stressing
both the radical potential of the internet and the ways in which
the various media sectors have experienced the impact differently."
- Colin Sparks, University of Westminster What impact has the
Internet really had on the media industries? What new regulatory
policies and business models are driven by the Internet? And what
are the effects of the Internet on how we produce, access and
consume music, film, television and other media content? After an
initial flurry of analysis and prediction of the future of the dot
com boom, this is the first book to review the developments of the
first Internet era and investigate its actual outcomes. Bringing
together sophisticated analyses from leading scholars in the field,
The Internet and the Mass Media explores the far-reaching
implications of the Internet from economic, regulatory, strategic
and organizational perspectives. This cross-disciplinary,
international view is essential for a rich, nuanced understanding
of the many technological, economic, and social changes the
Internet has brought to the way we live and work.
This book is the first to address the problem of economic
concentration and monolopoly in the newspaper industry. Some of the
chapters are written from an economic standpoint and deal with the
factors that bring about this occurence with the resulting effect
that economic conditions have on newspapers' content. The volume
also deals with public policy issues involving antitrust, joint
operating agreements and other actions. This study provides
pragmatic, reliable, independent information about the results of
concentration and monopoly and considers their impact on concrete
issues such as news diversity, employee relations, advertising
rates, and concern for public service, among others.
"This book analyses issues of the internet and mass media in a
rapidly changing environment. It covers a wide range of
fundamentals which will be in effect for a longer time, and
reflects the benefits of international and interdisciplinary
collaboration." - Heinz-Werner Nienstedt, President, European Media
Management Education Association "This excellent book will be of
great use to researchers, teachers and students interested in the
relationship between the Internet and the mass media and it offers
an invaluable contribution to the literature. The overall picture
that emerges from this book is one that is very balanced, stressing
both the radical potential of the internet and the ways in which
the various media sectors have experienced the impact differently."
- Colin Sparks, University of Westminster What impact has the
Internet really had on the media industries? What new regulatory
policies and business models are driven by the Internet? And what
are the effects of the Internet on how we produce, access and
consume music, film, television and other media content? After an
initial flurry of analysis and prediction of the future of the dot
com boom, this is the first book to review the developments of the
first Internet era and investigate its actual outcomes. Bringing
together sophisticated analyses from leading scholars in the field,
The Internet and the Mass Media explores the far-reaching
implications of the Internet from economic, regulatory, strategic
and organizational perspectives. This cross-disciplinary,
international view is essential for a rich, nuanced understanding
of the many technological, economic, and social changes the
Internet has brought to the way we live and work.
This textbook focuses on how media and communications policy is
made and what influences its design. It explores the structures and
processes in which policymaking takes place worldwide, the factors
that determine its forms, influence its elements, and affect its
outcomes. It explores how to analyze policy proposals, evaluate
policy, and use policy studies approaches to examine policy and
policymaking. Truly international in scope, it lays out the variety
of political, social, economic, and institutional influences on
policy, the roles of industries and policy advocates in the
processes, and issues and factors that complicate effective
policymaking and skew policy outcomes. This textbook is a valuable
resource for advanced undergraduate and postgraduate students.
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